Blizzard Offers Heartfelt Apology During BlizzCon, “Failed In Our Purpose”

After a crazy month of protests and Really Bad Moves from Blizzard, they faced the elephant in the room head-on.
This article is over 5 years old and may contain outdated information

Blizzard had a very big elephant in the room when it came to BlizzCon 2019. With active protests going on and a very negative backlash regarding the Hong Kong protests. Rather than sweep it under the rug, the Blizzard president took to the stage to offer a heartfelt apology owning up to the failure of the team and how they let down their community. 

Recommended Videos

While the apology didn’t address ANY of the specific issues that lead up to the reason it was needed in the first place, it was a solid first step in the long road ahead. 

You can follow the road leading up to the apology with our coverage hub here. 


Prima Games is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy

About the Author

Liana Ruppert

With an arguably unhealthy obsession with Dragon Age and Mass Effect, Liana is wildly passionate about all things in the gaming community. From shooters, to RPGs, if it's out - she's playing it. A medically retired US Sailor and now full-time hoarder of gaming collectibles, Liana's passion for everything in the gaming industry is palpable. Also, if you lose her in a crowd, just casually mention any BioWare game and the crazy pterodactyl screech will without a doubt follow. You can follow her on Twitter @DirtyEffinHippy or email her for editorial inquiries at [email protected]!