E3 2012: Sony “Relaxed and Confident” About Vita’s Future

Sales of Sony’s PlayStation Vita fell off sharply after launch and fans have been wondering when the company was going to cut the system’s price. Sony Computer Entertainment Europe CEO Jim Ryan told CVG that the company is focusing on adding more games to the system’s lineup first.

“We’re not at the stage of thinking about price cuts,” Ryan said. “In Europe we’re three months in – in Japan a little bit longer. I think that all history in the Japanese market indicates that it’s real killer content that provides the stimulus to hardware sales – and that continues to be the case. There’s a lot going on – a lot of very Japanese specific content that wouldn’t really resonate with the Western world. We’re very relaxed and confident about the prospects for Vita this year and beyond.”

Ryan expects recently-announced Vita titles like Assassin’s Creed III: Liberation and Call of Duty: Black Ops Declassified to drive more adoption of the system.

“We obviously launched Vita with a very strong launch line-up, easily the strongest of any other platform that I’ve been involved with – and that’s all of them. As you say though, there’s still a lot of content to come. We have Little Big Planet to come, and then on the third party side FIFA, BioShock, Call of Duty and Assassin’s Creed. So, in my mind it’s a line-up of real quality – and a good balance across various genres,” he said.