The Sims Shop store news
Image via The Sims

You Can Now Buy Official The Sims Merch Just in Time for the Holidays

It's time to do some shopping!

Holiday shopping just became much more manageable for Sims fans as the official The Sims Shop went live today, November 21, 2023. Initially announced last week, the shop is officially available for all to see, with various clothes, plushies, and other miscellaneous items on display.

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The store currently has clothing items, assorted sticker packs, enamel pins, and a freezer bunny plushie referencing a recurring Easter egg character in the Sims series. In total, there are 16 products you can choose from, with more expected to come in the future.

Currently, each item ranges from $12 for pins to $60 for official The Sims embroidered hoodies and sweatpants. In between, you can also find t-shirts, hats, water bottles, and the plushie for $30. You can even spot a postcard set with six semi-gloss cover cards representing various worlds in The Sims’ universe, allowing you to show off your favorite areas or try to guess which ones are which.

All the Sims Shop items are also officially designed by Maxis Studio, making them unique to the merch store.

The Sims Shop also allows for international shipping, meaning those outside the United States can buy some exclusive Sims merch. However, shipping isn’t available in all regions, which the shop’s Shipping Policy page highlights.

The Sims Shop differs from the Electronic Arts page, which houses stores like The Sims 4’s expansions, game packs, and bundles. While it is still an official Sims store page accessible through the Electronic Arts site, you’ll have to use your preferred gaming platform or the EA site to buy expansions as usual.

Over time, we can anticipate the Sims Shop expanding with more clothes, accessories, and other exclusive items as it grows. In the meantime, we can look forward to exploring it for all our holiday shopping needs.


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About the Author

Madison Benson

Madison was a staff writer at Prima Games who has played video games for over twenty years and written about them for over two years. Her love for video games started with turn-based strategy games like Heroes of Might and Magic and has since extended to casual farming sims, MMORPGs, and action-adventure RPGs.